Jascots

A bold new tomorrow

Jascots is a highly successful independent wine merchants. Established 25 years ago, the business focusses on the restauarant, hotel and catering trade in London.

 The senior management and ownership structure of the business underwent some significant changes. In part, the end of an era but also the start of something very exciting. This became the perfect opportunity to present a refreshed personality and to really clarify the difference the business brings to its market.

Key objectives:

– Reinforce why clients choose Jascots
– Catalyst for a renewed attitude
– Cement existing relationships
– Grow new relationships
– A singular attitude and spirit across the business
– Position the business as the best place to work
– Helping to retain and attract key talent
– Strategy to build real value around the bran

 

 

 

 

 

 

Acknowledgements—

Mark, Harry, Amie - top team. Not forgetting Chris for the kind introduction.

 

www.jascots.co.uk

 

 

Deliverables

 

Brand review:
Competitor audit
Communications audit
Board level interviews

Brand strategy:
Brand positioning strategy
Brand DNA

Brand expression:
Brand identity
Brand assets
Brand guidelines
Tone of voice guidelines
Visual identity guidelines

Implementation:
Website (consultancy)
Uniforms and vehicles
Electronic templates
Corporate stationery
Corporate literature
Signage
Event branding
Interior branding