Marketing materials for Lord Sainsbury’s charitable foundation

February 2016

Founded by Lord Sainsbury in 1967, Gatsby is one of the UK’s largest charitable foundations.

Through innovation and focused donation, Gatsby act as the enabler for projects across a number of fields, that can wholly benefit from charitable support.

They focus on a limited number of areas including plant science research, neuroscience research, science and engineering education, economic development in selected African countries, strengthening public policy, and the fabric and programming of selected arts institutions.

Following a rebrand by Purpose, we’ve been working with Gatsby to roll-out the look and feel and develop a range of marketing materials from Annual Reports, leaflets, brochures and their website.

We wanted to ensure our website was fit-for-purpose in the quickly changing digital landscape, whilst also maintaining its current look and feel. Purpose understood this briefly completely and have delivered a site that is refreshed and responsive but has absolutely maintained our brand identity.
Michelle Rea – Programme Communications Manager, Gatsby