Virgin Active – Brand Identity

May 2017

For the last few months we've been helping Virgin Active to develop their new brand identity.

In late 2016, the business set out to create a refreshed Global brand identity that would support the business strategy and vision to be the World’s most loved exercise brand.

The Virgin Active Global Brand and Marketing team had created an exciting concept for the refreshed brand identity. Purpose were invited to help them to develop the full brand identity toolkit, to refine-and-define the key usage principles and to produce the definitive guidelines to support global roll-out.

The full brand guidelines and refreshed brand assets will be delivered this week and Global rollout starts will begin next week.

An incredible opportunity, a brilliant project and the Virgin Active team were a total pleasure to work with.

Thank you guys. Looking forward to seeing the new brand in action.