The Gynaecological Cancer Fund

June 2017

Women’s cancers have been silent killers for too long. Ground-breaking research is making detection and treatment far more achievable – however awareness amongst women is still relatively low. The Gynaecological Cancer fund set out to put an end to this.

Purpose helped the charity to create an inspiring brand narrative, a new brand identity and ideas for engaging campaigns such as the Lady Garden campaign.

The charity continues to raise its profile and awareness with support from Topshop and celebrities such as Amber Le Bon, Cara Delevingne and her sisters Chloe Delevingne and Poppy Delevinge. Their most recent 5k charity run in Hyde Park London saw Princess Beatrice getting involved.