PAI Connect launches

January 2018

This week sees the launch of ‘Connect’, a new corporate publication designed for our private equity client PAI Partners.

Through the course of the recent brand development project we worked closely with the client to completely rethink the way they communicate with key audiences.

‘Connect’ sees a shift from traditional annual reporting toward a more progressive and impactful approach to investor engagement. Rich in informative and insightful content the publication features interviews with prominent business leaders, forecasting, opinion and insights relating to key challenges supported by detailed case studies.

In line with the the new brand attitude, Connect helps to take PAI investor communications and engagement to the next level.

PAI Partners is a major European private equity house and is the leading private equity investor in the French market. Purpose recently helped the firm to establish a new brand positioning strategy and visual identity.