Infographics capture the power of evidence for MRS rebrand

September 2013

The Market Research Society (MRS) is a global association of companies and individuals working in market research. The membership organisation’s remit is to champion the value of evidence and the power of research to help illuminate, inform and shape society and business.

The MRS however, were faced with the challenge of increased competition and a tired offering which impacted on the very life-blood of the MRS – its members.

They required a full brand review to breathe life back into the organisation and a new identity which could be rolled out across all their marketing collateral and online activity, including their website.

Purpose helped to create a new brand positioning based around the core thought of the MRS being ‘The Conductor’. We expressed this visually by creating an identity where everything emanates from a centre point – from the logo, to the visual language, to the tone of voice.


MRS logo

We worked with the MRS to create a brand identity to reflect the forward thinking nature of the organisation. Striking data inspired graphics and evidence-based messaging have provided a visual identity that is not only impactful, but can be applied across a wide variety of channels, both on and offline.

The bespoke ‘infographics’ uses cutting edge technologies and has become an intrinsic part of the MRS brand, showing the forward thinking nature of the organisation and takes the identity beyond traditional boundaries and conventions.

Working with our digital partners Athlon, we created a series of HTML master templates which captured the core functionality and design of the new website, ensuring user experience was at the heart of the application. The new user-friendly site moves away from what was previously over-crowded and confusing, to become more inspiring for its users and a key active business tool for the MRS.