Building a bold new brand

September 2015

Purpose has recently been working with SharedIt, a creative agency that builds unique experiences through social engagement, photography and live events.

SharedIt was formed by merging Photo Emporium and Blue Steel Booths – both event photography companies specialising in the hire and sale of photo booths, which together represent a culmination of over 1,500 photo based events and experiences.


Photo booth images

They’re a fun and exciting creative agency, however they felt their name and identity didn’t reflect their maverick and creative attitude, and that they needed a focused brand strategy to truly drive the business forward.

The new name ‘The Flash Pack’ represents the people at the heart of the brand and helps to unify the recently merged companies both internally and externally.

The Flash Pack logo

We worked with the client to develop a core thought ‘Go big or stay home’, helping to demonstrate their bold determination to create unmissable events.

This core thought informed the visual and verbal identity, by using fun, dynamic photography (taken at their events) supported by an engaging tone of voice, which has been used across their communications as well as on their new website.

Itstheflashpack website
The Flash Pack Ipads
Flash animation

Purpose recently attended their launch event for the new identity, which in itself was a fully immersive brand experience with a cutting edge bullet rig taking centre stage.

Photos courtesy of The Flash Pack


  • Brand DNA
  • Naming
  • Brand identity
  • Brand guidelines
  • Fully responsive website