Purpose logo

Virgin Atlantic approached Purpose to help define how this fully refreshed brand identity could be used across all Virgin Atlantic communications and deliver these guiding design principles through brand identity guidelines.

Keen to avoid a typically corporate approach to their communications, Virgin Atlantic required a visual language that was flexible enough to speak to both their internal and external audiences as well as meet the demands of different communication scenarios.

We began to establish rules for the use of sizing and positioning of the new logotype and refreshed the use of the colour palette.

A distinctive range of ‘super-graphics’, inspired by the skies – ‘Above the clouds’ were tailored to each cabin class – Economy, Premium Economy and Upperclass.

These guiding design principles will help to inform
all future communications, whilst allowing enough flexibility to speak to their vast range of audiences and keeping all communications, recognisably – Virgin Atlantic.

To continue to help build this strong and recognisable brand, we are working on stationery and artwork templates globally, as well as developing full brand guidelines for both Virgin Atlantic and Virgin Atlantic Cargo and continue to work as brand consultants for the leading airline.