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Openfield – Identity
Formed in November 2008 from the merged businesses of Grainfarmers and Centaur, Openfield is the Number 1 grain marketing company in the UK.
Openfield is a forward thinking organisation – leading the way and creating a positive future for British farming. All profits made are fed back into farming, creating a highly sustainable organisation – one in which customers can trust and depend. Working with DHL, they have also pioneered an innovative and efficient delivery network system for grain distribution throughout the UK.
Openfield required an identity for their new benchmark organisation, something that would
set them apart and represent the brighter future
for British farming.
Purpose worked closely with the stakeholders to develop the name, brand personality, positioning
and brand framework. We created the new identity
for Openfield alongside a full suite of stationery
and marketing materials, including corporate leaflets, folders, a website and internal tools such as guidelines and presentation aids. We also designed a signage system to help unify their ten sites around the UK. The branding has been applied consistently throughout the organisation right through to
its fleet of Openfield grain trucks.
Openfield required an identity for their new benchmark organisation, something that would
set them apart and represent the brighter future
for British farming.
Purpose worked closely with the stakeholders to develop the name, brand personality, positioning
and brand framework. We created the new identity
for Openfield alongside a full suite of stationery
and marketing materials, including corporate leaflets, folders, a website and internal tools such as guidelines and presentation aids. We also designed a signage system to help unify their ten sites around the UK. The branding has been applied consistently throughout the organisation right through to
its fleet of Openfield grain trucks.
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Openfield was created from the merger
of two large organisations, both with long histories operating in a mature market. Purpose successfully ‘dragged’ us from entrenched positions into a new and exciting world; supporting us in the development of a fresh
and innovative brand for the new organisation.
Without their expertise and enthusiasm this
would not have been possible.