Our work — Consumer services rss
Unlike product-based brands, service brands are somewhat intangible in nature. This requires a far more active role from staff and in turn demands a far greater investment in internal communications and brand understanding. Without a ‘product’ first impressions really do count more than ever. From brand identity and tone-of-voice to each subsequent customer interaction, the brand experience must be both consistent and memorable.
Royal Mail – Britons of Distinction Stamps
Royal Mail wanted to celebrate the life and work of 10 distinguished individuals from the realms of engineering, computing, architecture, music, polit...
Royal Mail – Crown Jewels Stamps
Royal Mail are celebrating some of the world's most beautiful gems in a collection of eight new stamps featuring the Crown Jewels.
Virgin Atlantic – Design principle guidelines
In early 2010, Virgin Atlantic established a clear definition of their personality and positioning, they created a new range of logo types, selected a...
Pierpoint Hairdressing – Identity
Purpose were asked to create a distinctive identity for a hairdressers located at the centre of London’s red light district. We used the neon lig...
Royal Mail – First Day Covers
11 November 2008 saw the 90th anniversary of the end of the First World War. Royal Mail and Royal Mint collaborated to mark the anniversary of this sp...