The most attractive universities of the future will be those that can best create value around their product and deliver this in an inspiring, engaging and compelling way. Those that achieve this will effectively persuade ‘consumers’ that their choice was a decision made without risk if, of course, they are willing to deliver their side of the bargain.
There has never been more pressure for universities to ensure their brand promise is effectively communicated and delivered.
As key sponsors of the Guardian Higher Education Summit 2012, our Creative Director, Stuart Youngs, will host a special round-table at the summit, chaired by widely regarded education journalist, Kim Catcheside.
Held on the 20th March in London, senior decision makers and leaders from across the higher education sector will come together at the round-table to discuss the key challenges, issues and opportunities surrounding the sector today during a time of transformation.
To read more about our views on ‘Branding Education’ please click here.