What one skill should all aspiring designers have?

“The ability to problem-solve. 

Without this fundamental skill a designer (at any level), has little purpose.

While few would expect a junior designer to have mastered it, showing they have the potential to solve problems with intelligence, flair and creativity makes them very employable.

Typically, this means demonstrating they can:

– Frame a problem.

– Understand and unlock it. 

– Communicate and test their thinking.

– Make their solutions connect. 

This gives confidence a designer will deliver ideas that inspire, transform and endure.
As Purpose, that’s what we need.”

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