Design with substance
Design with substance is our core belief; it’s at the heart of everything we do. As we share more of our debates and opinions, we hope to encourage visitors to challenge, colour and inform our thinking. Why not get in touch?
Social networks driving brand innovation
The speed at which customers are able to collectively recognise, share and inspire product alternatives where brands fall short is changing rapidly. This is one of the most significant changes to bringing goods to market since Ford’s production line. Social networks are not only sounding b...
Myth-busting event
Purpose held an event at their offices in Marylebone earlier this week.
Will Goodhand from cutting edge research house – Brainjuicer, hosted the evening and shared an enlightening and humorous talk on ‘Myth busting: One hundred years of asking all of the wrong questions’.
The Purpose t...
Your people, your brand
Truly great brands – large or small, business or consumer – are the sum of many parts. All too often, one of the most important of these elements is under invested in, poorly communicated with or worse still – totally overlooked. This ‘element’ is the people who make up and represe...
Design for Smart Cities
Earlier this year I read an interesting article on the arrival of Smart Cities in our near future.
For anyone new to the concept – imagine a computer operating system that can take care of city services. A system that keeps buildings, traffic and operational services running smoothly.
When...