A vibrant magazine for SEB to inspire the biological community

January 2016

The Society of Experimental Biology is a not for profit membership organisation dedicated to supporting and inspiring the biological community through journals, scientific conferences and financial support.

As SEB have grown and evolved, they realised that their brand or their communications didn’t reflect the organisation’s or their members’ ambitions for the sector, it didn’t stand out or appeal to the younger generation of scientists.

A new look and feel was needed to capture the spirit of organisation. We achieved this through connecting heavy black lines that contrast with beautiful biological illustrations and punchy colours and based this on a huge spider diagram – connecting to the imagined world of the network as a hub of ideas. 

The new bold visual identity has been applied to all their printed communications including their popular membership magazine, website, brand guidelines and a set of templates to enable SEB to use the new brand effectively.