Purpose held an event at their offices in Marylebone earlier this week.
Will Goodhand from cutting edge research house – Brainjuicer, hosted the evening and shared an enlightening and humorous talk on ‘Myth busting: One hundred years of asking all of the wrong questions’.
The Purpose team were joined by a number of guests and clients to learn about the perceptions around the field of market research and its processes. Ensuring that any product or proposition tested must produce emotion to truly engage with its audience.
We would like to take this opportunity to thank Will for coming to enlighten and challenge our thinking, we’ve had great feedback about the evening. This will be the first of many events held by Purpose, so watch this space for more details…